Difference Between AdSense and AdWords

While Google’s AdSense and AdWords programs are two of their most well known and popular programs, they still tend to cause some confusion. Especially for newbies.

I remember when I first came across these two programs. Their names are too similar. Which gave rise to some difficulty in trying to attach meaning to those program names based on their functionality.

Eventually I just memorised them and as soon as I started using the AdSense and AdWords programs, it became much easier.

Not long ago I had occasion to teach one of brothers about the two programs. I was trying to explain their differences. By the way his eyes glazed over, I knew he was facing the same difficulties of comprehension I originally faced.

So this article is laid out as simply as possible to give you a concise overview of the two programs.

What is AdWords?

AdWords is a program meant for advertisers. That includes individuals and companies who would like to create ads as part of their marketing strategies to:

create brand awareness
expand exposure for their products and/or services
get traffic to their site
In the Google’s AdWords program, advertisers can create ads centered around keywords of their choice. The ads that they create will have to comply with the dimensions, formats, and policies within the AdWords program.

These ads that they create will be placed by Google in various places on the net where they can be seen by web users. The most common places for these ads to appear are on web pages and/or in search result pages.

The advertisers pay a specific amount of money each time their ads are seen and clicked.

What then is the AdSense program?

AdSense is the flip-side of the AdWords program. While AdWords are for advertisers, AdSense are for people who own web sites. Essentially these people are content providers: they publish content on the web.

For convenience I will just call them “web publishers”. Web publishers can join the AdSense program for free. They may own their own web sites or blogs or publish content on pages where they are allowed to place Google (AdSense) ads.

The web publishers can decide where they want to place the ads and the format, sizes, and even colours of the ads. Ads that they place on their web pages will be seen by their visitors.

Each time an ad is clicked, Google gets paid by the advertisers. And a percentage of that money goes to the web publisher. Hence the more traffic that a site has, the more chances those ads will be seen and clicked, the higher the income web publishers can earn via the AdSense program.

AdSense has proven to be one of the easiest ways for a web publisher to make some form of online income from their web content. Google serves up contextual ads without the web publisher having to do anything apart from allocating space on their sites.

Contextual ads means that Google tries to serve up ads that are contextually relevant to the contents of the page on which they appear.

There are certain constraints placed on the web publishers. Most notable of them are:

they are not allowed to click on ads placed on their own pages in an attempt to cheat the system and fradulently earn money. Nor are they allowed to encourage friends and family to do likewise. (Google has ways of detecting these types of behaviour.)
they can only place a specific number of ads on each page

Making Money From The Banner Ad Networks

Banner ad networks have been around for some years now and are one of the preferred ways used by bloggers and internet marketers to monetize their blogs and websites. Recent studies show that bloggers engage more with banner ads that any other media advertising tools. This explains why most companies continue to rely on this strategy. The following are the guidelines on how you can generate money out of these marketing campaigns.

Content is the king

If you want to make passive income over the internet from banner ad networks, you need to establish trust with your site traffic. Therefore, your blog or website should offer unbiased and useful information. This will make visitors spend additional time on your website and thereby providing you with more views. This is an essential metric if you want to get good click through rates. If visitors get low quality content on your site, they will leave your site and that will be the end of opportunity with the banner clicks.

SEO friendly content

Other than the amount of time your visitors will spend on the site, their number is equally important. Some of the banner ad networks will offer you pay per impression rates. Therefore there is a need to work hard to increase number of visitors coming onto your website. It is possible to increase amount of traffic by ensuring your site ranks high on the popular search engines. If your site is ranked on page number of search engines on profitable keywords, they you are assured to get targeted traffic.

Offer advertising space on your website

After getting continuous traffic, you need to create spaces where you will place banner ad networks. It is advisable to share your traffic information with the potential advertisers in order to spark interest in running campaigns on your site. You also need to join the right ad networks. It is advisable to choose those that offer you pay per impression or pay per click. In addition, the ads running on your site should be related to your site content.

Choose how the ads will appear

All the ads from your banner ad networks should be placed in a way that causes minimal interference with the normal operation of the site. You should avoid annoying your website traffic. Therefore, you can place them at top, bottom, or right side of each page. In addition, you can choose the pop-up ads. This will allow you adequate space for the site content.

Why Display Advertising Is Important In Business

In the early days, only a few business sectors were ruling the marketing world, but now many had started introducing individual or team businesses every day. This change will bring new and interesting products to us, but marketers may face many challenges and competition in business. To overcome the hurdles, you can choose online advertising to increase audience reachability and product awareness in people.

What is a banner and why to publish banners online?

A simple image that conveys the brand message of a company and their product information is called an ad banner. People use banners to advertise in public places, but on the internet, you can publish it as a digital or graphic image. When you compare online ads with the street ad, online is reachable because it offers user interaction and better conversion rate to people. An image with a few genuine words about your company or product will convey your concern to the people on the internet.

How to publish the banner on the internet?

A display ad server is used to create and distribute your banners on the internet and it is used to perform revenue sharing among the users. The publisher can sell their advertisement spaces to advertisers and the user can purchase it based on the requirement. The users can create the banner and distribute it on the website zones. The admin has the only privilege to share the income earned in each ad. The ad server has required ad formats for the banner creation, they are divided into the following.

Ad formats

• Image: It follows the standard size of the IAB and support JPG, PNG, and GIF file types.

• HTML: It uses third party tags to deliver the advertisements. It is used to create rich media ads.

• SWF banners or flash banner: It is an animated advertisement which is capable of producing sound and user interaction. It supports SWF file type.

• Text ads: It has a textual description of a product or service along with a hyperlink to the advertiser’s website.

• Custom ads: It is a user defined ad format where the advertiser can create it with any desired size. It supports GIF, PNG, and JPG file types.

Why display advertising?

• It requires less manual work.

• The banners can be created using simple tools available online.

• It may reach a wider audience when compared to street ads.

• Adding user interaction in the image may attract the customers.

• Adding innovation to your banner may reap success in business.

The Benefits Of Using A Financial Data Service Provider

Investments need a lot of care, if at all they are to be fruitful and valuable in the end. The truth is your investment is as valuable as the effort you put into making it work for you. Failure to keep up with the latest happenings, news and opinions could be your breaking point and could be what leads you down the path of loss every investor dreads. With news being so easy to get nowadays through TVs and even social media, it can’t be that hard to find out what you need to know about the financial markets.

However, sometimes you might need to dig a little deeper to find the most valuable information. This is where financial data service providers come into the trading picture. The companies analyze news and opinions and even social media to keep you informed of aggregate sentiment and equity trends so you can make the right decision and take the right financial steps to get the best from your investment. The benefits are as included below.

You will have a detailed news desk that ensures that everything you need to know about the financial markets is covered. This simplifies your decision making process, making sure that you do what is necessary when the time is right.

You will get real time feeds on the financial markets. Considering that time is of the essence in the financial world, the instant feeds ensure you don’t waste any time in taking the right steps with your investments.

The services make it possible for you to gain access to dividend announcements and splits which could be of value to you. You simply will never miss out on a good opportunity. You will also find out about any important company announcements.

The best data providers go to the extent of making daily calendars of important information such as earnings, analyst ratings and financial guidance available to you. Apart from knowing what is going on currently, you can use the ratings and professional guidance to make informed decisions.

The financial data services offer you information on FDA news, IPOs and even retail sales figures on your current investments or potential investments. You will always be ahead of the game putting you in a better position to make valuable moves to your advantage.

You will get to know about the market downgrades and upgrades which is very important when keeping up with your investment performance. Sometimes a buy or a sale at the most appropriate time is all the difference you need to make it big in the financial markets and this is what data analysis services will equip you with.

With the services, you can find out about details you would have otherwise found hard to get. They include things such as conference call highlights and insider stock purchases as well as merger rumors. These kinds of details are most important and a good service provider should ensure you miss out on nothing that is of importance.

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